Heading
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
PlayStation
As PlayStation wanted to differentiate itself on Instagram, we went from animating the brand's social networks to fully creating a presence that is an integral part of the gaming community. And the fans have proved us right: over 50 million impressions over the year, and an incredible engagement rate of 8.2%
.jpg)
Le challenge
While most gaming companies only post video game trailers, PlayStation wanted to create a different, more native account, closer to what a creator would publish, and which will truly resonate with the gaming community.
Ce qu'on a fait
In 2024, over 100 pieces of original content were posted.
The reach has been multiplied by 5, with peaks of several million views, totaling 50M impressions over the year, and an exceptional engagement rate of 8.2%.
All without any media buy and with a community of 600k subscribers.
"The Source immediately identified our key challenges and needs, and designed a masterful strategy that was both simple and incredibly effective. It allows us to continuously adapt our campaign creatives so that they resonate best with our audience and current market trends."
Les résultats
In 2024, over 100 pieces of original content were posted.
The reach has been multiplied by 5, with peaks of several million views, totaling 50M impressions over the year, and an exceptional engagement rate of 8.2%.
All without any media buy and with a community of 600k subscribers.
.png)
